Of the masses of people who start an Internet business, only a small percent earn a significant salary. This isn’t unusual for new enterprises in general. A lot of new brick-and-mortar businesses fail to thrive also.
But wait…you can be one of those whose online business succeeds! Let me explain…
Almost always, the reason for business failure has to do with poor planning and execution. Instead of developing a strategy and applying it, the struggling business owner took a shot in the dark and didn’t hit her target. Now she finds herself wishing she had followed a step-by-step approach, and built a solid foundation for long-term success.
What is the difference between you and someone who is making a hearty living with their Web business? The classic reason is that they found a need and filled it. But chances are, they also got savvy and applied a sound business strategy.
Many different strategies will work, just as many roads lead to the same destination. You’ve probably got a good online business idea cooking already.
Play with it a little. Stretch and snap it in different directions. Ideas are like Silly Putty — a mass of flexibility and potential.
If you’re on the trail of an online strategy, ask yourself:
Can I solve a problem my customer struggles with?
Do I have any particular know-how that could benefit my readers?
Can I to create a resource that a particular group of people need, such as a collection of success stories, or interviews with experts?
What are the best strategies for building an online business? Here’s what I’ve found: The 4 Best Online Business Strategies 1. Develop an application
By application, I mean an iPhone application or one for Google’s Android, or an application that customers can download such as Adobe’s Photoshop.
You may use Web and hardware applications all day long and hardly ever give it a second thought. For example, your iPhone runs on apps that are developed by third-person parties, that is, not necessarily by Apple. So does your laptop and your BlackBerry.
Developing an application requires programming skills, so this is an appropriate online career path for someone who has developed programing skills with languages such as Cocoa, Java, Ajax, etc.
If these sound like foreign languages to you, this is not the best online business idea for you. If you like the strategy of developing an application and want to investigate further, consider learning how. Most community colleges teach programming skills. 2. Sell information or consult
Provide information your audience can’t easily find elsewhere. Create or teach something that your readers need or value, preferably both.
If you are an expert in any field there are certainly people that would like to learn from you online. This is the online business system approach that my partner and I have used many times while building our business. You can create a download-able product, or create a membership service.